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An SEO audit should do more than produce a list of warnings. It should explain why your website is underperforming, which issues are limiting growth, and what order the work should follow. We carry out complete SEO audits for London businesses that need an independent view of their current search performance. The audit covers the technical foundation of the site, the quality and focus of its content, local visibility, authority, competitor activity, and the customer journey from search result to enquiry. We begin with your commercial priorities so the findings remain connected to the services, products, and locations that matter most.
The result is a practical roadmap rather than a generic checklist. Urgent problems are separated from lower-value refinements, and each recommendation includes a clear explanation of its purpose. We highlight quick wins, larger strategic opportunities, implementation risks, and dependencies between tasks. For example, publishing more content may not help if important pages cannot be indexed correctly, while technical improvements alone may have limited impact if the site does not answer the searches your customers make. Our audit brings those issues together and gives your team a sensible route forward.

We review how search engines discover, crawl, render, index, and understand your website. This includes site architecture, internal links, duplicate pages, redirects, canonical signals, robots directives, XML sitemaps, structured data, mobile usability, speed, and core page templates. We also check whether tracking and search data are reliable enough to support decisions. Content is reviewed for relevance, depth, duplication, search intent, page targeting, heading structure, conversion value, and overlap between competing pages. We compare your strongest commercial pages with the pages currently winning visibility in your market, looking for gaps in usefulness rather than simply counting keywords. For businesses serving London customers, the audit also considers location signals, Google Business Profile alignment, service-area relevance, reviews, citations, and the way local landing pages are structured. We assess backlinks for quality, risk, relevance, and realistic opportunities to build authority. Your final report includes an executive summary, detailed findings, prioritised actions, and a review call. We can also create task lists for developers, writers, or internal marketing teams so the recommendations can move directly into implementation.
We identify crawling, indexing, rendering, architecture, speed, mobile, redirect, sitemap, and structured-data issues that may restrict visibility.
We assess whether each important page serves a clear search purpose, demonstrates useful expertise, and supports the next customer action.
We examine location relevance, business information, profile alignment, reviews, citations, and local landing-page quality.
We evaluate the strength, relevance, and risk of the backlink profile, then identify realistic authority-building opportunities.
We compare visibility, page coverage, content usefulness, local prominence, and authority against businesses competing for the same searches.
Every recommendation is ranked by urgency, likely value, complexity, and dependency, giving your team a workable order of action.
| Service | Estimated Cost | Average |
|---|---|---|
| Small business website audit | £900–£1,800 | £1,350 |
| Established company website audit | £1,800–£3,500 | £2,650 |
| Large or complex website audit | £3,500–£7,500 | £5,500 |
| Pre-launch or migration audit | £1,500–£4,500 | £3,000 |
These figures are indicative. Final pricing depends on website size, platform complexity, locations, data quality, and the depth of analysis required.

We begin with your services, customers, locations, and commercial priorities before assessing individual SEO issues.
Recommendations are supported by crawl data, search data, page review, competitor analysis, or direct technical inspection.
You receive a roadmap that distinguishes urgent fixes, high-value improvements, strategic projects, and optional refinements.
The findings are understandable to business owners while still providing enough detail for marketers, developers, and content teams.
Find out what is limiting your website and what to fix first.
Free — no obligations

We discuss your goals, important services, locations, recent changes, known concerns, and the role the website plays in generating business.
We gather available analytics, search performance, crawl, backlink, profile, and competitor data to build a reliable evidence base.
Our specialists examine technical performance, page quality, search intent, local relevance, authority, and conversion paths.
Findings are ranked by urgency, potential impact, implementation effort, and the order in which dependent tasks should be completed.
We deliver the audit, talk through the main findings, answer questions, and agree the most sensible next actions.
Where required, we help your team turn recommendations into technical tickets, content briefs, profile changes, and measurable work.