SEO Audit London is an independent consultancy providing focused, evidence-led SEO audits for businesses across London. We work with independent local firms and with growing companies running larger, more complex websites, and in both cases the starting point is the same: understand what is genuinely holding the site back before recommending any work.
SEO problems are rarely caused by one single issue. A website may load slowly, important pages may not be indexed properly, local signals may be inconsistent, content may target the wrong searches, or competitors may simply have stronger authority. Our job is to identify which of those things are actually limiting your results, and to explain what to do next in straightforward language. You receive a prioritised plan showing what is urgent, what will have the greatest commercial impact, and what can wait.
SEO Audit London was founded in 2018 by Daniel Mercer, after more than a decade working across in-house marketing teams and London digital agencies. Daniel grew up in Ealing and began a career helping small professional firms improve websites that looked polished but struggled to generate enquiries.
The same problem kept appearing: businesses were paying for SEO activity without receiving a clear explanation of what was being changed or why it mattered. The consultancy was created to offer a more transparent approach, beginning with careful diagnosis and a prioritised plan rather than a long list of disconnected tasks. Since then we have supported trades, clinics, professional practices, retailers, hospitality businesses, technology firms, and multi-location organisations throughout the capital.
Daniel leads strategy and client reviews alongside a small specialist team. We share one principle: every recommendation should be understandable, proportionate, and connected to a real business goal.
Founder. Leads strategy and client reviews, drawing on more than a decade across in-house marketing teams and London agencies.
Technical SEO lead, based in Croydon. Known for turning complicated crawling and indexing problems into practical development tasks.
Local SEO specialist, from Islington. Focuses on Google Business Profiles, location relevance, and the details that help nearby customers find and trust a business.
Content strategist, from Richmond. Works on page structure, search intent, and making useful expertise easier to discover.
Outreach lead, based near Shoreditch. Manages careful link research and relationship-led authority building.
Our core service is a complete SEO audit, supported by specialist work across technical SEO, local SEO, Google Business Profile optimisation, content optimisation, and link building. Each service can be delivered independently, but we always consider how the different parts of search visibility work together.
A complete review of the issues, opportunities, and priorities affecting your search visibility.
Learn more →Technical improvements that help search engines access, understand, and trust your website.
Learn more →Improve your visibility when nearby customers search for the services your business provides.
Learn more →Improve the accuracy, relevance, and customer appeal of your Google Business Profile.
Learn more →Improve existing pages so they answer searches clearly and support more enquiries.
Learn more →Build relevant website authority through careful research, useful assets, and genuine relationships.
Learn more →We work with businesses throughout London, including Westminster, Croydon, Richmond, Ealing, Hammersmith, Canary Wharf, Shoreditch, Islington, and Camden. Each part of London has its own mix of customers, competitors, industries, and search behaviour. A service business targeting homeowners in Richmond needs a different local strategy from a consultancy competing for corporate searches around Canary Wharf, and we take those differences seriously.
Our service is delivered remotely, with clear calls, shared findings, and practical documentation, so you receive specialist support without needing to travel across the city. We can work with business owners directly or collaborate with your internal marketing, content, and development teams. When implementation support is required, we translate findings into clear tasks and help your team understand the correct order of work.
We do not treat every issue as equally important. Findings are ranked by urgency, likely impact, and the effort needed to resolve them.
Technical problems are explained clearly, with enough detail for business owners, marketers, and developers to act with confidence.
We understand how competitive and varied London search results can be, from neighbourhood-level services to city-wide commercial searches.
Our advice is based on what your business and website need, not on pushing a fixed package or unnecessary monthly work.
We connect SEO findings to enquiries, sales, bookings, visibility, and customer journeys rather than reporting rankings in isolation.
Technical, local, content, and authority work is reviewed as one connected system, reducing gaps between different SEO disciplines.
Start with a clear view of your current SEO and the steps most likely to improve it.
Free — no obligations